The Public Affairs Industry is here to provide business and other organizations with an interest in Government policy and actions, with a way to represent their views. As long as there has been democracy, there have been interest groups seeking to influence Government policy.

A Public Affairs company cannot guarantee to influence Government policy or actions. Instead your consultant will present your case to the most appropriate person, in a way which will have the highest probability of success.

There are numerous reasons why you should use a Political Affairs company such as Political Dimension. Think of a good Political Affairs Consultant, as being like a good Lawyer. Just as a good lawyer cannot guarantee that a verdict will go in your favor, they know the system, the judges and best way to put your case.

It is the same with Political Affairs, there is too much at stake to risk an amateur mistake. The mixing of business and politics is a potentially explosive one, where scandal and impropriety are seized on by the National Media.

Political Affairs done correctly, is a very effective tool for any company, and the consequences of a bad or nonexistent strategy can be quite catastrophic (for example in the recent case of Northern Rock).

If you are a stakeholder in Government you can use Public Affairs. Business is the main user of pubic affairs, as the bigger the business the bigger the ramifications of Government policy.

Organizations, such as trade bodies, charities, Trade Unions, and Government Agencies are also users of Public Affairs. It is rare for individuals to have the finances to fund a PA campaign and clients commonly unite into Interest Groups, particularly on single issues.

Public Affairs Consultants, especially senior ones are experienced professionals. We adhere to codes of conduct both at company and Industry level. Please see APPC web site for further details.

Consultants will typically have a long track record within Politics or Government, and will have specific knowledge of Political Parties, Politicians, the workings of Government Departments, and the process of Government decision making and legislation.

All Consultants have different skills and experience, so PA companies such as Political Dimension, give your company or organization a varied range of experience. Even firms with their own internal Public Affairs, advisor benefit from the wider skill set offered from a PA Company.